Comparing brick and mortar businesses vs online businesses

Do you have to make a choice

Brick and mortar businesses have been around for centuries. And, offer many advantages to online businesses.  But when you combine both, it’s probable you’ll have a winner.

Brick and mortar businesses use location based marketing as their primary marketing tool. In other words, if you pick a good location chances are that your sales would be better than a company selling the same product or service with a bad location. Good locations can be costly and a decision must be made as to whether the increase in sales justifies the increased costs. Customers tend to trust a business they can walk into and actually sample merchandise before they buy it.

Since it is difficult to operate a brick and mortar business alone it usually requires hiring employees. Increased costs attributable to the necessity of a physical shop and the cost of employees will cause high startup costs eliminating many people from starting brick and mortar businesses.

This issue is complicated by the fact many people believe that online shopping is replacing brick and mortar stores as the preferred method of shopping. In reality total sales online are under 10%.especially as it relates to retail sales. Only Amazon even begins to challenge offline brick and mortar retail businesses. This opens the doors for a flood of scams aimed at the person trying to run an online only business. Online, everyone has a solution for the problem of low traffic for new websites. When in reality the only thing that will increase traffic is a good website design, great content, a back link strategy and in some cases a pay per click strategy. This leads to the purchase of solutions that may have a marginal effect on traffic and almost no effect on conversions or sales.

Online businesses

Online businesses are less expensive to start than brick and mortar businesses. You can typically get a good website for a thousand dollars or more.. But you might want to avoid offers for free websites, that may cost you more in the end. You usually pay for hosting and other necessities that are almost hidden.  Most free websites have add on features that increase the functionality of the website but, it’s unlikely to rank well in search engines. Most search engines hate the  assembly line websites offered free.. Some say online business may be started by selling things on Ebay, Amazon, Etsy and other online sources.

Typically, when an entrepreneur sells things on Ebay, Amazon, Etsy and other online sources, he doesn’t need his own website. Few people, however, make enough to say goodbye to their jobs, when selling part time or occasionally on those sites. And most people using these sources simply make some side income. Competition is stiff and unless you are selling to a niche market hungry for your offering, it’s unlikely you’ll make many sales.

If you opt to sell a product and/or service on your own website, the cost of a website is just the beginning.  You will not have a physical location and it takes much longer for people to know you exist.  You must know how to search engine optimize your website. An understanding of affiliate marketing and various other methods of online promotion can be helpful.  You may need to learn and invest in pay per click advertising as well. Improperly done pay per click can be expensive. It may, however, get you some traffic prior to your other online marketing efforts beginning to bear fruit.

The evolution of both

Commerce was conducted person to person, before brick and mortar stores and online opportunities.  A person might make things for sale and visit the homes of friends to sell it.  Hunters and fishermen might visit townspeople to display their wares for sale. None of these people had storefronts, yet they earned their livings selling things. Much later, someone came up with the idea of buying a variety of things that were known to be needed, and sold them in what became known as a general store.

Modern technology gave birth to e-commerce or sales online. Claims that millions may be earned with the right product attracts many people to online sales  While there is some truth to that, only about 7% of retail purchases are made online. People still prefer to look at physical products before they buy them.  Thus, to be successful in an e-commerce business it’s necessary to have a killer marketing strategy. This issue lead to the development of bricks and clicks marketing. This is a phrase commonly used for a business that integrates both brick and mortar with online sales strategies. Huge retail chains typically dominate such arrangements. But there is a lot of room for the small retailer.

The Saafenet Answer

Saafenet demonstrates how a working person can develop a bricks and clicks business.  A person using the intelligence of commerce since its inception has a high probability of getting this done. First, one must select a product or service they would love to sell. If it has a propensity for profitability, That person should develop a business plan for how he plans to open and grow that business. The Saafenet training manual will show you how.

A material deterrent for most people that want to start a business is money. Therefore the Saafenet Corporation developed a five-step plan to raise enough money to open many businesses. Review our plan for fundraising which includes crowdfunding.  This and all other steps described in our strategy do not require repayment. The Saafenet strategy allows a person to enter the marketplace debt free. This puts him ahead of most people trying to start a new business.

No one including the small business consultants at Saafenet can guarantee that you’ll be able to stay in business. But if you start with the advantages we provide, you have a much higher probability than someone starting otherwise. Because, At Saafenet, we show you how to make sales online and how to use your offline activities to help build online traffic. This isn’t a new concept that came out of nowhere with the rise of e-commerce. And, we show you how to do it without a brick and mortar location.

Understand what it takes to make a business grow by contacting the small business experts of Saafenet

Many people are unaware of all it takes to start their own business. And, of those that make the attempt, too many believe they will make more money online than it’s possible to make offline. Many of these people were so anxious to get a business started they failed to do the research that would have revealed greater purchases are made in physical interactions than are made online. People still prefer to buy a product they can see, touch and sample. Thus, you must understand getting your business started is just the beginning. Until the day you sell or close your business, you must absorb every piece of information you can get your hands on about the business you plan to open. And more importantly, you must let your promotional approach constantly evolve to consistently attract new business. It’s great to have an online arm to your offline operations, but online, you’re entering a tough arena if you want to make money there alone. Reading through the posts at this website can be a great starting place to help you understand business, and it can be done free. It however makes more sense  when you consider opening a business offline, with an online wing than it does to do either alone. There are literally thousands of types of businesses you can open in the service, merchandising and manufacturing arenas. Due to the fact we have no idea which of the hundreds of choices you might make, look at the minimum paperwork necessary to create your entity.



A recent study revealed the number of Americans working for themselves could reach 42,000,000 by 2020. It was also discovered 97% of self-employed workers had no desire to return to traditional work. 

These statistics imply Americans no longer want a boss, and over a quarter of the entire national workforce may be considering self employment. This being so, Persons seeking to become entrepreneurs need a logical and systematic means to turn their considerations into reality. 

Unfortunately, many would be entrepreneurs dreams are destroyed when they realize the cost of starting a business could be prohibitive. A person wanting to start a business could need well over $5,000 just to establish a foundation for a business that has any hope for success. And without the right professional advice, a person hoping to start a merchandising business would need even more money to purchase his inventory for resale.

Because of this many persons give up and settle for staying on a job. And, of those who attempt to start a business, over 49% of them don’t have a website, and many of them fail. Again, the issue is money, which use of our system saves you.

At last there’s a solution

Now there is a way to reduce the cost of getting started, or increasing your revenue once you’re open. Just as each structure must have a solid foundation to remain stable, so must a business. Without saving, borrowing or involving investors, it’s possible save thousands on the cost of starting a business, or increasing the revenue of existing businesses.

Currently, website developers may charge $2,500 for an ordinary, but acceptable site. But, then you could be charged hundreds more for them to enter the images and content needed to make the site usable. But, no business can be built with a website alone. You must have peripheral software to make the website part of a system.

Saafenet will design such a system for you, including a website worth as much as the one developers charge you thousands of dollars for. You would also get a separate e-mail account, social network business pages, software to monitor your website visitor behavior, your first backlinks and weekly website submissions to search engines. Your chances of making money online must start with this type of system, or all you have is a website.

For months you could call and have your questions answered about accounting, planning, strategy, and tax issues.  The lack of this type of guidance has caused many new businesses to fail. And, it is this advice that will put you ahead of the game. You are shown how to combine offline activities both as your initial revenue source and later to help send traffic to your website. One of the most difficult parts of starting a business alone, is having no one to bounce ideas off. Working with Saafenet is like having a partner, who receives none of your profits, but helps develop strategy. You’re even provided with business cards.

We help you work on your business rather than in it.

We won’t operate your business for you, rather we ensure you have what you need to grow. Saafenet offers optional support services to include monthly, quarterly or annual accounting and your end of year tax return. If you have an offering sought by a small business program we’ll prepare applications to get you involved. If you don’t have a business plan we’ll help you develop one. And, we provide you with a paperback of our famous training manual for use as a reference. When you begin to make a lot of money we offer tax planning, helping you plan for the future. When you add these features to the foundation we develop for you, your time can be spent growing your business rather than worrying about its administration. This gives you many times the opportunity to succeed. Start by looking at all you get in our most popular package. And, prepare for the avalanche of revenue soon to follow!


Accounting and bookkeeping support

Even though you may work all the time to grow your company you still have to face your monthly accounting?

Accounting solutions tailored to your business need

Every business is different and so are their needs, which is why we offer tailored solutions what works best for you and your business. Our team of CPAs takes care of month-end accounting, tax consolidation and more. Complete confidentiality is guaranteed, we do not share client data with third parties.


Our full range of services

Comprehensive bookkeeping services, CFO / controller services

Accounting Solutions

Our services include optimizing your processes to generate maximum value for your business. We help you plan your business growth and help you achieve your business goals. Our expert accountants will help simplify accounting processes, so you have the reports you need to manage your operation


Every business must keep records of their financial transactions, such as sales, expenses, and purchases. Keeping accurate records is an indispensable part of running a business successfully. Keeping financial records help in better decision making, leading to improvement in cash flow and profitability. Our CPA bookkeepers will help you keep track of all financial transactions thereby helping your reporting of tax deductions and generate reports to manage your operation.

Get the helping hand being a part of government procurement programs provides

Your state Government and the federal government can become the best customers you ever get

When you open a new small business it can be a struggle if you don’t have the right foundation. Obtaining any of the foundation building services offered by Saafenet can help you eliminate much of that struggle. Starting a business is a process. We help you to understand that process and give you the tools to help you get ahead of the pack. Most of whom don’t make it anyway. As a part of your process, entrepreneurs should investigate and apply for inclusion in state and federal procurement programs. Because you’ll find the government can be your best customer. If you’d like our help, here’s what we can do.


  • If you sell a product or service your state government buys, we design a path for getting into their procurement programs and adding their contracts to your revenue streams.
  • Every state is required to ensure that disadvantaged and small businesses are able to share in their procurements.
  • We’ll complete applications for you to participate in your state disadvantaged or small business program, no matter what your state.


  • If you sell a product or service the federal government buys, we design a path for getting into their procurement programs and adding their contracts to your revenue streams.
  • We eliminate the probability you’ll ever sit in a crowded room competing with hundreds of people for a government contract. This is done by helping you to get into one of the federal government set-aside programs.
  • As a result of becoming part of the 8(a) or HUB Zone programs, you’ll qualify for Federal government set-asides. Most noteworthy, you’ll only compete with other members of those program that have the same offering as you. Additionally, our free government contracting section of this website will offer you food for thought for beating out other members of set-aside programs.