Starting a picture frame materials business
Not every manufacturing businesses can be started from home with any hope of growing it into a multi-million dollar enterprise. However, a picture frame manufacturing business is one most people are aware can make them rich. Picture frame manufacturing is a profitable business that requires low start-up capital. Many people sleep the opportunities available in this type of business, because they believe it would involve slow sales. But, this type of business requires a complete understanding of who your customers should be. It would be difficult to earn much if you try to sell picture frames to the consuming public. This type of product is best sold to framing shops, poster manufacturing companies offering it as an available option, trt dealers and other users of picture frames.
How to get started
Plan to provide something special for your customers
Let’s examine the best way to prepare, so you provide value to your customers, and a decent living for yourself. picture frames themselves are something people buy when they get something worth framing. That might be a piece of art, a diploma, an award or many other things. Typically, they would go to a frame shop to have that done. And the key to getting this business started is to sell framing lumber and materials to framing shops, not consumers. Consumer sales are sometimes best made after you’ve been able to establish a profitable commercial practice.
Unlike candles or bookends, it would be hard to sell frames in a retail environment, but you may not want to completely overlook them because there are photos, certificates and other frame able items that come in standard sizes like 8.5 by 11. Frames sell well all year. and it’s a good idea to identify who you want to sell them to. Due to the impracticality of selling them directly to consumers, you may want to consider setting up a website to add them as a revenue stream in the future. But at startup, you should be targeting framing shops, and art dealers.
Planning for the Implementation of Your frame sales operation.
Having developed a concept for building your company it’s time to document the first draft of your business plan. Starting any business without a plan is a mistake. Preparing your own plan must include how you’ll address presenting the right image to customers and potential customers you plan to attract. Introducing your business to potential clients may be done with your website. If you’ve developed it for e-commerce, customers may place new orders, and use it as a source to learn about your company. Few if any customers would be willing to buy the frame lumber you would sell to Frame shops. And this may be a great time to start a content marketing campaign directed at them. when you develop a method to sell custom frames to consumers, many of them will be anxiously awaiting the time when you would begin consumer sales. This can only happen if you were able to keep them engaged with your content.
An extremely important section of your plan must be your marketing plan. You must plan for how you will meet the demand for your frames at varying levels of demand from your customers. To do this well you have to decide who you expect your customers to be and at what points you plan to address their needs. It’s always a good idea to practice alone initially in this type of business. As a business owner starting from scratch, you need to understand every aspect of your business. From manufacture, to sales, to accounting.
Preparing to open for business
As you moved near your grand opening, you would check to be certain you have every registration and license required to operate legally. And that you’ve selected the right form of business under which to operate (ie: corporate, LLC, etc). Be certain to lay the groundwork to get sales at your website when it becomes known. If you get a following by making regular post to your website, you’ll already have a following when you decide to incorporate consumer sales. You should however begin to make commercial sales as early as possible.
The most important issue you must address offline is how you’ll approach the customers you plan to sell to. A possible option may be cold calls. Another may be to simply drop into frame shops in person and ask to speak with the owner or manager. A good practice would be to have samples of your framing materials to show them, and pictures of your best sellers. Try not to take “NO” for an answer. These cold calls and store visits will become the official launch of your company. Direct them to your website when they want to replenish their inventory. This can help prevent you from becoming an order taker and allow you time to work on your business. Your offline sales will probably be the first customers to buy something at your website.
Is this business for anybody?
Absolutely not. But, if you like selling, have some exposure to working with precise measurements, and like money, it might be right for you. Selling framing materials and later making picture frames may not be for you, so let’s look at a manufacturing business that might help you break into the fashion industry.