The development of a reasonable strategy is critical to the operation and growth of your company. Because it makes you consider what you must do next. First of all, your business strategy will identify the challenges and opportunities your business will face. As a result, you will be prepared when those issues present themselves. Your business strategy can be defined in several paragraphs.  Or, your strategy can be written as a set of strategic statements. Second, it can and should be a part of your business plan. Or, it may be developed as a separate document. It’s a summary of how the company will achieve its goals, meet its customer’s expectations and sustain a competitive advantage. Hence, business owners with a realistic strategy are better prepared to addressfuture events